Q: You talked about the SEC kind of being a national selling point. You're doing these coaches' caravans in Atlanta and Chicago. Is that the next step to make Missouri into more of a national program?
Yost: "[W]hat we have now is we have a national brand attached to us, which is going to give you a chance to do some things that maybe we haven't had before. Now we're trying to market ourselves with high schools and high school coaches, we're trying to market ourselves as best we can, as much as we can, so we're constantly working on that to get ourselves in front of them. The more stuff they see, the more they hear about us, naturally, I found out over time, the more stuff they believe. You send them enough stuff, they start to, 'Hey, there's something to Missouri.' They see it all the time and it starts to validate you that way. We've got all these billboards around. We're getting talked about more because it's a big deal that we moved, that A&M moved so we're getting face time on the college football shows. It's going to be a big deal through the year. ESPN is going to be talking about it. ESPN has always covered the SEC well, it just gives them another story. We're going to get face time that way. We've got to go out and produce and win football games and kind of keep that going.
Missouri offensive coordinator David Yost in a free article at PowerMizzou.