Mizzou Football Links
"Branded Destination Experience"
The Trib: Missouri's advertising blitz enters gaming world
From March to May, Missouri delivered an awareness campaign that attracted the eyeballs of an estimated 32 million people, using billboards, TV commercials and online advertising. Missouri even infiltrated one of the most sacred places for its targeted audience — video games.
"That seemed compelling to us knowing how many people, especially young adults, play video games," said Grinch, MU's associate athletic director for strategic communications.
Here's how it worked: Missouri bought ad space on the homepages of games through Xbox Live, the online service for Xbox 360, with an emphasis on targeted regions in SEC territory. If gamers clicked on the MU logo, they'd be taken to what's called a "branded destination experience," where they'd come across more Missouri images plus an MU commercial and highlight videos from the football and men's basketball teams.
"It's the coolest thing," Missouri Athletic Director Mike Alden said. "If a kid plays 'Call of Duty' on Xbox, all of a sudden there's an icon on there for Mizzou and the SEC. If he clicks there, all of a sudden he sees the commercial we produced. Well, son of a gun. The click-throughs there have been phenomenal."
PowerMizzou: Camp Notebook: Kansas City
ZACH HANNON - OL 6'5", 295 - Kansas City, Mo. (Rockhurst)
Hannon and Boyd have spent the summer traveling to various camps, and they stood side-by-side at William Jewell here in their hometown. Hannon didn't work out for MU coaches, but that's because he probably didn't feel like he had to. Like Boyd, the Tigers have already offered him a scholarship, and he said he's hoping to decide by early July. Hannon said he spoke to Pinkel, Andy Hill and all of the offensive line coaches, adding that "Missouri's one of those places that just feels like home.
Teaching The Utes
The Missourian: Missouri football players teach youth football camp
Oh, Right, Forgot About Tiger Town
The Trib: Tiger Town plans come together as first SEC game nears
Mizzou Basketball Links
Mizzou Network: Laurence Bowers On His Injury And Return
The Trib: Too close for comfort
More On Anton Beard
KC Star: MU basketball team gains first 2014 recruit
PowerMizzou: Beard Off the Board
2013 Recruiting, Maybe
PowerMizzou: Will Stevie Clark Go 2012 or 2013?
SEC Vs. B1G
SB Nation Atlanta: There's No Accounting For Taste: The Media Positions Of The SEC And Big Ten
Mizzou Diamond Sports Links
The Trib: MU's Holovach signs with Mariners
SimmonsField.com: MLB Draft: Holovach signs
SimmonsField.com: MLB Draft: More tidbits
SimmonsField.com: MU Recruit Hunter Haynes signs with Royals
SimmonsField.com: MU in the Minors: Moving On
Wrapping Up 2012
SimmonsField.com: A Tip of the Cap 2012: A Season on the Move
SimmonsField.com: Mizzou Recruits in the news