Link to the Collegiate Licensing Company's list of schools and how all their stuff sells.
http://www.clc.com/clcweb/publishing.nsf/Content/Rankings+Annual+2012
Note the damn Longhorns on top. Lots of SEC representation, not surprisingly. What I WAS surprised to see is THE Ohio State University not represented at all. I would have thought with as big an alumni base, student population, etc., the Buckeyes would be pretty high on the list.
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