The SEC’s negotiations with ESPN about a new channel are nearing their final stages, and a glimpse...
The SEC’s negotiations with ESPN about a new channel are nearing their final stages, and a glimpse inside the talks reveals that three issues are close to being resolved before the channel’s expected launch in August 2014.
The SEC needs the local TV rights back from the schools to give the channel part of the content it needs. Those rights belong to the schools’ rights holders — IMG College, Learfield Sports and CBS Collegiate Sports Properties — so the SEC must negotiate with them to acquire those rights before launching a channel.
Those local rights amount to one football game per school and roughly six to eight basketball games for each school, plus a host of nonrevenue sports events including baseball, softball and soccer.